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Safe & Found Roll-Out Update: I visited some Sprint stores this weekend and spoke to employees. The stores around here don’t have the Safe & Found promotional materials yet (unlike the stores in Central California), but they’re aware and anticipating them coming in.
More importantly, at least some employees at every store I’ve visited are confirming that they’re aware of metrics (a.k.a. incentives / quotas) that they’ll be measured against for pushing Safe & Found to customers.
Those haven’t been officially enacted yet, but Safe & Found is in their systems and ready for up-sell by thousands of Sprint associates. Once the metrics are enacted, it will be exciting to see how it impacts the download numbers!
In other news, Safe & Found has taken another leap forward in the app rankings. See for yourself:
I suspect this move is being spurred by 1) final Location Labs pre-sunsetting activity and 2) Sprint’s confidence that the customer support burden is easing.
The latter point is important. As the last of the challenging customers are handled, the customer support burden per download will decrease, enabling Sprint to open the floodgates a bit wider. I believe that’s exactly what’s happening now.
I expect that the floodgates will remain regulated. Also, the ranking will perhaps moderate back to some “normal” level. Either way, I believe we’re seeing clear signs that the Sprint Location Labs installed base is finally being transitioned to Safe & Found in earnest.
That puts my EPS model (which was been built based on management’s guidance) into play.
I’ll leave you with some photos of the roll-out in progress…
Tomorrow I’ll release my institutional ownership analysis. Stay tuned!
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Disclosures / Disclaimers: I am long SMSI. However, this is not a solicitation to buy, sell, or otherwise transact any stock or its derivatives. Nor should it be construed as an endorsement of any particular investment or opinion of the stock’s current or future price. To be clear, I do not encourage or recommend for anyone to follow my lead on this or any other stocks, since I may enter, exit, or reverse a position at any time without notice, regardless of the facts or perceived implications of this article.
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I wrote this article myself, and it expresses my own opinions. I am receiving no compensation for it, nor do I have a business relationship with any company whose stock is mentioned in this article. The information in this article is for informational purposes only and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action.
The primary purpose of this blog/forum is to attract new contacts with professional industry expertise to share research and receive feedback (confirmation / refutation) regarding my investment theses.